DAFCG Benchmarking Project Roadmap

Timeline Aug - Dec 2025
Target 100 Participants
Deliverable Industry Report
Team Mack (20hrs) + Lisa
AUG (17-31)
SEP
OCT
NOV
DEC
1
ACQUISITION
Lead: Mack
205 test
Infrastructure & Test
• Set up Active Campaign
• Deploy landing page
• Test with 205 prospects
+500
Scale Outreach
• Add 500 new prospects
• LinkedIn campaigns
• Email sequences
• Partner channels
1,500 total
Full Scale Operations
• Add 800+ prospects
• Referral programs
• Speaking engagements
• Close remaining participants
2
GATHERING
Lead: Mack + Lisa
Survey ready
Setup Typeform
• Create survey flow
• Test data collection
• Consent forms
100 firms
Active Data Collection
• Participant onboarding
• File submissions
• Follow-ups and support
• Data quality checks
Closed
Final Collection
• Last submissions
• Data validation
• Thank participants
3
PROCESSING
Lead: Lisa
BigQuery
Infrastructure Build
• Setup BigQuery pipeline
• Cloud Storage buckets
• Extraction scripts
• Test with friendlies
Automated
Production Processing
• Process incoming files
• Data normalization
• Quality assurance
• Build comparability framework
Complete
Finalize Data
• Final validation
• Lock dataset
• Prepare for analysis
4
ANALYSIS
Lead: Mack
Insights
Deep Analysis
• Statistical analysis
• Industry benchmarks
• Pattern identification
• Case studies
• Key insights extraction
5
REPORTING
Lead: Mack
Dec 31
Report Creation
• Write full report
• Create visualizations
• Executive summary
• Distribution
Critical Milestones
Aug 18
Mack Returns
Aug 25
Infrastructure Ready
Aug 31
Test Complete (10-15)
Sep 15
30 Participants
Sep 30
60 Participants
Oct 31
100 Participants
Nov 30
Analysis Complete
Dec 31
Report Delivered
Completed
Active/Current
Future