Participant Journey Flowchart

DAFCG Benchmarking Study - From Prospect to Report Delivery
Initial Outreach Campaign 15-20% Open Rate
1
Multi-Channel Outreach
Target 205 qualified boutique consulting firms through LinkedIn, email, and partner referrals. Personalized messaging emphasizing industry benchmarking value.
Target Audience
205 Pre-Qualified Firms
Channels
LinkedIn + Email + Referrals
Study Information & Sign-up 40-50% CTR
2
Landing Page Visit
Prospects visit professional landing page with study details, timeline, benefits, and participation requirements. Clear value proposition and trust indicators.
Content
Study Overview & Benefits
CTA
Participate Now Button
Data Collection Survey 80% Completion
3
Benchmarking Survey
Comprehensive 60+ question survey covering financials, operations, pricing, and strategic metrics. Typeform interface with progress tracking and data validation.
Questions
60+ Structured Metrics
Time Required
15-20 Minutes
Backend Data Processing 100% Automated
4
Data Analysis & Processing
Automated ingestion to BigQuery data warehouse, normalization, quality checks, and comparative analysis. Individual and aggregate benchmarking calculations.
Platform
Google BigQuery Pipeline
Processing
Real-time Analytics
Custom Report Creation Personalized
5
Benchmarking Report
Personalized industry benchmarking report with peer comparisons, performance insights, and strategic recommendations. Both individual and industry-wide analysis.
Delivery
PDF + Dashboard Access
Value
$5,000+ Market Research
Relationship Building Future Opportunities
6
Follow-up & Engagement
Post-report follow-up for feedback, additional insights, and future consulting opportunities. Building long-term relationships with participating firms.
Touchpoints
Thank You + Results Discussion
Opportunity
Future Consulting Projects
205
Target Prospects
15-20
Expected Participants
7-10%
Conversion Rate
Dec 31
Report Delivery